Brand standards · 2026

Built to move trade forward.

A precise, premium identity for a Zimbabwean logistics company connecting cargo, borders and commercial opportunity across Africa.

Download logo PNG

01 · Colour

The core palette

Navy leads. White gives it space. Green signals movement. Keep the balance disciplined: approximately 60% white, 30% navy and 10% green.

Primary

Trade Navy

#071D35

Authority, trust and operational depth. Use for core backgrounds, wordmarks and formal applications.

Accent

Trade Green

#148A22

Movement, growth and regional reach. Use for route lines, calls to action and important highlights.

Foundation

Clearance White

#FFFFFF

Clarity and precision. Use for open space, documents and reversed typography on navy.

02 · Typography

ARCHIVO BLACK

The display face carries confidence and authority. Use it for headlines, short statements, vehicle identification and high-impact numbers. Always use uppercase for the company name.

WEIGHT: Black · 900
CASE: Sentence or uppercase

Hind

The working face is clear at every size. Use Hind for body copy, correspondence, quotations, signage details and digital interfaces in regular, medium or semibold weights.

WEIGHTS: 400 · 500 · 600
LEADING: 1.5× for body copy

Operational label · IBM Plex Mono

CUSTOMS CLEARED. CARGO MOVING.

From Beira to Harare, Nastleck Freight manages the documents, borders and movement behind dependable trade.

03 · Logo system

Recognisable at every scale

The green trade route expresses forward movement and growth. Navy establishes trust, while the globe and freight modes communicate Zimbabwean and international reach.

Clear space & size

Keep clear space equal to one quarter of the logo’s height on every side. Never reproduce the full logo below 160 px wide digitally or 35 mm in print.

Approved backgrounds

Use the full-colour logo on white. On navy or green, retain its white holding area so every detail remains legible. On photography, place it only over a quiet, high-contrast area.

04 · Integrity

Protect the mark

Do not stretch or rotate

Do not alter the colours

Do not add effects or outlines

Do not place on busy imagery

05 · Applications

One system. Every touchpoint.

NASTLECK FREIGHT

Vehicle livery · corridor fleet

Uniforms

Navy base, mark at left chest, green detail only.

Print & digital

White space, strong navy hierarchy, precise green rules.